Start with the groundwork

Some contractors are not ready for a $497-a-month marketing package, and selling them one anyway is how this industry earned its reputation.

The Foundations Program is for businesses at the start of the curve — no website yet, or a handful of reviews and not much else. Paid advertising into that is money poured into a hole: the ads work, the clicks land somewhere unconvincing, and the contractor concludes that marketing does not work. It was not the marketing.

Who it is for

• You have no website, or one you would not send a customer to
• You have fewer than 100 reviews across Google and the platforms
• You are established enough to take the work, but not yet visible enough to get it

How it works

Sponsored rates on the fundamentals — the site, the Google Business Profile, the review engine — so the groundwork is in place before anyone spends on ads. Qualification is assessed case by case and we will tell you straight if you do not qualify, or if you are further along than you think and should just start on Starter Shield.

What it is not

It is not a free tier, and it is not a trial that converts you onto full price when you stop paying attention. Whatever rate you are offered is written down before you agree to anything, and the same month-to-month terms apply: cancel any time, no lock-in, and you own everything.

How to apply

Use the form. Tell us what you have now — even if the honest answer is nothing — and we will come back to you on whether Foundations fits.